EnviroServ, a subsidiary of global giant SUEZ, has spent 45 years delivering environmental peace of mind across sub-Saharan Africa, offering comprehensive waste, water and wastewater management solutions to industries and municipalities that need a partner they can trust.

 

Troika was tasked with curating a series of digital and print ads that brought EnviroServ's purpose to life in a way that was both compelling and human. The creative challenge was real: waste and water management are not subjects that naturally stop people mid-scroll. So the work had to do something harder than inform, it had to intrigue. It had to take subject matter that most people would rather not think about and turn it into something they couldn't look away from.