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Brand refresh
Troika was tasked with the strategic repositioning of Seacom in order to sharpen the brand's direction and guide how it would show up in the world. That work touched everything including a new design system for the Seacom master brand and its two sub-brands, Digital Services and Digital Infrastructure; a refined brand voice; digital and out-of-home executions; a brand launch event; and a show stand at AfricaCom that brought the renewed identity to life on one of the continent's biggest stages.
The rebrand was just the beginning and we continue to bring the brand to life across every touchpoint, every product moment and every channel.
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